COFFEE ROASTER'S LICENSE DEAL
WITH CANDY GIANT
BRINGS SOME TO A BOILING POINT
But Arrangement Has Perks for Milwaukee
By Michael Horne
I hope you have the opportunity to jump over to the Milwaukee Magazine News Buzz story published today on the recent worldwide arrangement between Milwaukee's Alterra Coffee Roasters and Mars, Inc., the worldwide candy giant.
Alterra has lent its name and considerable expertise to Mars's worldwide Flavia brand single-serve coffee system, while retaining its distribution rights for Wisconsin and Illinois.
But, judging from comments in the press and on the street -- and even in my story itself, since published -- there is much confusion about the arrangement, which I try to sort out.
No comments:
Post a Comment